NordVPN is a VPN service with applications for Microsoft Windows, macOS, Linux, Android, iOS, and Android TV and it is developed by Nord Security, a company that creates cybersecurity software and was initially supported by the Lithuanian startup accelerator and business incubator Tesonet. The company is now a unicorn and one of the main investors in the influencer marketing field all over the world.
This campaign scored more than 10M impression and it is in continuous delivery.
We involved many streamers with on-target audiences for the VPN promotion together with the passive branding powered by AdverLive.
The creativity was made by our graphic studio and consists in different animations explaining different services and features of NordVPN.