POCO, formerly known as POCO by Xiaomi and Pocophone, is a smartphone company. For this AdverLive campaign, the goal was to promote the brand new POCO F4 GT, an affordable gaming smartphone with flagship features.
This campaign scored more than 335.000 impression in a week. We involved 8 different streamers with on-target audiences and send a total of 1195 ad records.
The creativity was made by the customer. Two different creativities have been used: a static image and a banner video. We made it possible to rotate them each time.
